1st - my point was that a $60 gift to a "HIGH ROLLER" was an insult.

Then your point is not and has never been well taken. The price or value of a perk has never been an issue will casinos or high rollers. The chip probably cost a buck or two to have manufactured, but it is the exclusivity and the thought that matters, like most other perks. In the case of this chip, I’m sure the HR’s version of a party favor for these players.

Also, "Hard Rock" it's like the name "Elvis" - some one is going to buy it.

…which is exactly the point of my last paragraph.

But with the demand obviously going to be high, not just chip collectors, why was the quanity so low?

The point of my first paragraph… the HR doesn’t care one iota about the demand. They made 250 because that’s how many high rollers they expected. Case closed. I do not understand the reason that you persist in equating demand with production quantity. Why be that chipper-centric to suppose that our interests entered into the decision making process? You can be assured that it didn’t.