The confluence of all those things added up to the current situation, some not of their own making (Covid, etc) and others that were self-inflicted, IMO. A BIG piece of the puzzle is the Native American casinos in So. Cal. that have gotten very strong, along with the urban quasi-casinos like the Commerce Club, the Bike, etc. too.

But one area the writer didn't really cover is the parent company of the Primm casinos -- Affinity Interactive. Its other LV casino, Silver Sevens, has a niche, but not any dominance. They briefly announced going back to the Continental name, complete with a Pink Taco restaurant. A dubious idea in the first place, again just my opinion. (And I stayed at the Continental a couple of times in my "cheapie LV weekend" phase. )

If you check Affinity's Wikipedia page to see what they currently own, or have formerly owned, it's not exactly a Hall of Fame / Murderers' Row line up. As a private company, I don't know how deep their pockets are. They do have a few non-Nevada casinos operating.

The article reminds me of an ancient joke about a company that launched a new line of dog food with a splashy ad campaign and all the rest, yet it failed. The reason -- the dogs didn't like the dog food.

Yet with all that, I'd like to see a Hail Mary that works for the Primm family when they take back the leased land. It's disappointing to see Primm (the town) and Jean both fade to black, as they say in the movies.