>>>So I think Jim has the best of intentions

I don't.

There is absolutely nothing wrong or unethical with a seller quoting a value out of the current edition of widely accepted and widely used price guide and your buddy Jim knows it.

>>>If a newbie(like myself) decides he wants a chip, that newbie would like to know the CURRENT info available on the chip

I don't understand what this has to do with the issue in question. Are you suggesting that an ebay seller is responsibile for educating you with respect to the item being sold?