It must be a generation gap or my lack of chip knowledge, but I find the Hard Rock chips unattractive, and fail to see why everyone is beating down their door to get chips.In my opinion, there are far better, more tasteful chips out there example, Luxor and Palms. One of the best is the new $5 Asian Moon from State Line Hotel & Casino. Just an opinion, but I prefer not to have any "Punk Rockers" in my collection unless someone can give me a good reason to have them (other than $ value)