The discussions in an earlier string of posts reminded me of this first edition from 1983 -- over 40 years ago --

The WorldWide Casino Exchange's (WWCE) Newsletter: Issue #1 from December 1983. The Newsletters were 4 pages each, part news and part advertising for WWCE, owned & operated by Bill Borland (and Starr Warrick). While the fine print says it's $24 for 12 issues (an annual subscription), I only have the first 5 issues. After that, I think it was discontinued and morphed into a combo newsletter and WWCE sales ads (free to those on his list).

Scan of page 1 below:

Concurrently, WWCE offered lists of chips for sale. You'd circle what you wanted, send it in with a check, and they chips arrived in the mail. If sold out, which happened sometimes, you got a "credit" certificate to apply against your next order.

You'll note that there was a special promotion on SilverBird chips, as he bought the chip inventory from the closed (filed for bankruptcy?) SilverBird. He also seemed to have a bigger selection of some Thunderbird chips, up to a $100 denomination. I think he may have gotten them in a bundled chip purchase from the SilverBird transaction. Perhaps they were also in the vault (or storage) at SilverBird, since it was the same property that opened in the x-Thunderbird property.

Partial scan of 1st WWCE sales list (front & back):

I'll cite just 3 examples from the list: back then (1983) vs today's values per TCR.
1. SilverBird $20 (used at Baccarat) - it was a WWCE special promotion, priced at $20, and TCR has it as an "F" chip still $20. (Maybe the supply has exceeded the demand?)
2. Thunderbird $100 - I'm almost positive this was the HHR black chip. Sold for $25 in WWCE sales list, its highest price in the list. Today, TCR says "I" value at $40. Not much of an increase considering 40+ years of inflation.
3. Landmark $5 obsolete with "Insert" (what we now call and "Inlay). WWCE listed it for $10. TCR now has it as a "Y" chip at $700. A nice score at 70x value over 40+years.

All of this, in 1983, was about 5 years prior to the "Blue Book". WWCE continued with price list mailers for some years after all this.

Pics of the 3 chips (courtesy of ChipGuide) are below, for reference.

Lastly, I know the baggage that goes with Borland's reputation. Personally, he never offered anything bogus to me, that I'm aware of, and he & Starr "coached" me about chips from time to time in the pre-club days of chip collecting. I even visited with he & Starr at their apartment in Las Vegas a couple of times. Part of my collection to this day includes chips I got from WWCE sales lists like the above. JMHO.