I found this matchbook at an antique store today. The name Lloyd Hickey was on it so I started a quick 1 hour research on him.
The Forty Grand name came up a few times and a bar he ran. He also had a Forty Grand TV show on one of the local networks where he showcased the local talent. ( mid 60's-early 70's)
I also saw this online where A guy was 17, dropped out of high school and worked at Hickey's 49 Club.
One of these chips might be from his 49 ? club??
I then came across the Lone Oak Bar (early 1960's)I found a Lone Oak chip with some LLoyd/Sunny chips last year.