Borland bought the rights to the NEVADA mold from the Bud Jones estate. He got the hot stamp dies and would have had a ton of blanks.
He was limited to those dies and, until ASM took over Burt Co, he was limited in the colors/styles of blanks.
The chips he had cost zero to produce. The chips he bought from ASM cost 38c. He sold the chips for $1-$5 a piece.

I stated Id seen invoices for 100,000 chips from ASM. Id think he made nearer 10 times that amount.
Im including all types of chip - fantasy, commemorative, home game, business card, counterfeit.
He sold the others at 79c to $1 a chip. Seems like he had a ton more profit in the counterfeits.

The majority of the counterfeits were done on different color chips to the originals. I guess thats because he didnt have any of the matching ones. The hobby discovered those ones quicker.
I was only shown the Borland chips last week. In the Borland boxes. Im not talking a few chips, Im talking thousands. I can trace those chips back to c1991. Their path did not pass by Jim Gillette or any of the others mentioned.