As usual I'm no expert, but the older cards do have that poor contrast and the reflective finish from the silver used to make the image. Newer cards have better blacks and white as the emulsion improved.
It was fun doing the search. I picked that Oberon out of the picture and wondered if it would tell us more than the Sagebrush sign, which it did.
Now we know the answer to the first documented neon sign in Nevada as well.
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