Here's another way to store full-book match collections. The plastic boxes cost about 75c each and make both sides of the match visible. You can store them vertically in boxes, like chips.

By the way, the old Elko, NV match illustrated is the only casino match I've seen that has the 'pop up' device on it inside the cover. It's a Lion Match with printed sticks as well, but not labeled as a "feature" in the manumark.