
Have you heard of the name "THE ROW" (all caps)? It seems to be a marketing name that Caesars Entertainment is using to encompass the 3-casino complex in downtown Reno -- made up of the Eldorado, Silver Legacy and Circus Circus-Reno.
Here's an AI summary description and a photo of all 3 complexes:
"THE ROW Reno is a massive, interconnected downtown resort destination operated by Caesars Entertainment, uniting the Eldorado Resort Casino, Circus Circus Reno, and Silver Legacy Resort Casino. Spanning several city blocks, it features over 4,000 rooms, 25+ restaurants, 227,000 sq. ft. of gaming space, and a TopGolf Swing Suite, offering a "city within a city" experience."
It's true that all 3 complexes are connected with enclosed walkways so you don't have to brave the cold if in Reno in the winter. (I've been there / done that!)
And some news regarding chips, the recent NGCB lists show some chips approved with the name "THE ROW" (and not one of the hotel names). In the December 2025 list, a couple of high-denomination chips were approved: a $5,000 in russet color and a $25,000 in salmon color, made by GPI. These 2 may show up on live tables in the high-limit rooms at the Eldorado and the Silver Legacy. (To my knowledge, CC-Reno no longer has live dealer games, only electronic versions of blackjack / roulette / craps?)
In the February 2026 NGCB list, a $5 chip is listed for "THE ROW", made by GPI in Royal Red, with the notation "Bowling Open Championship". It could be classified as a Limited Edition, but there were LOTS of them approved to be made -- 10,000 chips. I'm guessing that they will be on most of the live game tables at both Eldorado and Silver Legacy. Perhaps a 3rd inserts color scheme that's different than either of the individual properties?
(The Bowling Open takes place at the Reno Bowling Stadium for a 4-month period: March 14 (now) to July 19, 2026. Perhaps these are on the tables or in the cage now, inviting bowlers to take one home as a souvenir? )
So, Reno chippers -- any sightings of these chips, especially the $5 "Bowling" chip?
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