As a life long collector of something (stamps, coins, books, etc.) I didn't discover casino chips had become an organized hobby until
2004. I see mention of CCA declining membership. The Bingle Bugle might provide a boost. Circulation is 3 million. In Las Vegas.
circulation is 115,000. Any advertising in that vehicle is exposed to 35 million visitors Las Vegas claims annually. The paper also
has articles by some of the top experts in the gaming world. A by-line column along with ad backup on casino chips would be a natural.