That deal is usually offered when the coupons are about to expire near the end of the year, in October or November.
The on-line membership at $37 is the best deal. They will mail the coupon book for an additional $3.50 or you can pick up the book at their office, a couple blocks behind the Rio.
With the $25 match play coupons at The D and Golden Gate you will get NCV chips.
I've been a LVA member since 2005... https://www.lasvegasadvisor.com/shop/product-category/lva-membership/
In addition to LVA, I used to get the American Casino Guide but their coupons are not as good as they used to be... https://www.americancasinoguide.com/2018-american-casino-guide-coupon-list.html