The Belle of Baton Rouge casino has officially rebranded

Time for new chips!!! (Hopefully!)

Louisiana (Baton Rouge) - Holly Duchmann, Baton Rouge Business Report

The Belle of Baton Rouge is now officially Bally’s Baton Rouge Casino and Hotel after a sweeping multimillion-dollar transformation was announced Monday ahead of its planned December opening. The new land-based complex will feature 25,000 square feet of modern gaming space, including slots and table games, a sportsbook with a 46-foot big screen and 14 betting kiosks, as well as refreshed entertainment amenities.