This will come under the "beating a dead horse" category, but I think it nicely illustrates the value of the name.

The sign says "Casino Chip & Gaming Token Show", which, I believe, will generate virtually no interest among the public. Had the sign said "Casino Collectibles Show", it would have been much more inclusive and would have undoubtedly generated much more curiosity among the public. By moving from a pretty arcane realm of collectibles to a more overarching and comprehensive area, we would have attracted more prople into the show.