... was a TV series broadcast on The Game Show Network
(GSN) from 2004 to 2006. According to Wikipedia, the show
featured Texas Hold 'Em tournament play with some of the
top players of that day: Carlos Mortenson, Greg Raymer,
Kathy Liebert, Antonio Esfandiari, Layne Flack, Jennifer
Harmon, Amir Vahedi, Chris Moneymaker, Evelyn Ng, Phil
Laak, and others.

I'm guessing this chip was related to the show, but it could
have a different commercial connection... any ideas?