Just a quick heads up.... if you're paying for sponsored listings when you list on eBay be aware that if someone is browsing a specific category and have the sort set to list the newest listings first your sponsored listings will not normally show up on the first page (they seem to show up randomly in the listings) and your seller ID is hidden on the page whereas all the normal listings have the seller IDs displayed. The only way a buyer will see your ID is if they actually open the item page where it will still be shown. In effect you're getting less when paying more.