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Tatra is a vehicle manufacturer in Kopřivnice (German: Nesselsdorf), Czech Republic.
The company was founded in 1850 as Schustala & Company and was later renamed
Nesselsdorfer Wagenbau-Fabriksgesellschaft, a wagon and carriage manufacturer, and in
1897 produced the first motor car in central Europe, the Präsident. In 1918, it changed its
name to Kopřivnická vozovka a.s. and, in 1919, started to use the Tatra badge named after
the nearby Tatra mountains.

Tatra is the third oldest car maker in the world after Daimler Mercedes-Benz and Peugeot.
During World War II Tatra was instrumental in the production of trucks, and tank engines
for the German war effort. Production of Tatra cars ceased in 1999 but the company still
produces a range of primarily all-wheel-drive 4×4, 6×6, 8×8, 10×10, and 12×12 trucks.

In addition to cars, Tatra also makes the following:

Sports Cars

Motorcycles

Trucks

Fire Engines

Cranes

Tanks

Trams

Ralph's Scan

And, for even more Tatras:
http://www.bing.com/images/search?q=tatra&qpvt=tatra&FORM=IGRE

My personal opinion of the Tatra: