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The Chip Board Archive 20

Atlantic City Hilton May Come Full Circle

According to a report on the Casino City Times website (See below) Landry Restaurants which owns the Golden Nugget casino hotels in Las Vegas and Laughlin is reportedly seeking to acquire the Hilton Casino Resort in Atlantic City in the event that it's mortgage company takes control of the property from current owner Colony Capital which also formerly owned Resorts at the other end of the boardwalk. If Landry's is successful they will rebrand the property to the Golden Nugget brand which was the property's original name from 1980 to 1987 when it was owned by Las Vegas casino developer Stephen Wynn who later exited from the Atlantic City market selling the casino to Bally's Manufacturing.

http://www.casinocitytimes.com/news/article/landrys-might-make-move-into-atlantic-city-195077

Here's a good marketing pitch for TV, radio and print advertising

Picture of the Golden Nugget Atlantic City with the caption:
"Hi Atlantic City, Remember us? The Golden Nugget is BACK!"

=== Rick Schwarz ==


Copyright 2022 David Spragg