I like Fuji ... especially when primary colors like reds, blues and greens are major players in the image. But my first love has always been Kodachrome 25 ... probably the best color slide film ever made. To be sure, it's a slow film, but nothing else comes close to its combination of sharpness with such warm tones. Great for skin-tones! And it last for so long (the slides). Fuji seems good for 6 to 8 years before it starts to degrade. I have slides shot with Kodachrome from over 30 years ago that still look as though they were processed yesterday.
LONG LIVE FILM !!!!!