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The Chip Board Archive 17

NOT CHIP RELATED BUT EXTRAORDINARY

If you haven't seen this Honda Ad - check this out. Read the stuff below for info before clicking

on the clip. The info below says that was all real time done on one take. Of

note: The tire part looks a bit fake - but after doing some research online

I've found the following info "The sequence where the tires roll up a slope

looks particularly fake but is very simple. Apparently there is a weight inside

the top of the tire that when displaced from its original position allows the

tire to roll up hill a bit. You be the judge.

*---

Be sure to read the following info first. Then, watch the clip.

There are no computer graphics or digital tricks in the following film.

Everything you see really happened in real time exactly as you see it.

The film took 606 takes. On the first 605 takes, something, usually very

minor, didn't work. They would then have to set the whole thing up again.

The crew spent weeks shooting night and day. By the time it was over, they

were ready to change professions.

The film cost six million dollars and took three months to complete

including full engineering of the sequence. In addition, it's two minutes

long so every time Honda airs the film on British television, they're

shelling out enough dough to keep any one of us in clover for a lifetime.

However, it is fast becoming the most downloaded advertisement in Internet

history. Honda executives figure the ad will soon pay for it self simply in

"free viewings" (Honda isn't paying a dime to have you watch this

commercial.)

When the ad was pitched to senior executives, they signed off on it

immediately without any hesitation - including the costs. Everything; you

see in the film (aside from the walls, floor, ramp, and complete Honda

Accord) is parts from those two cars. The voiceover is Garrison Keillor.

When the ad was shown to Honda executives, they liked it and commented on

how amazing computer graphics have gotten. They fell off their chairs when

they found out it was for real. Oh, and about those funky windshield

wipers.

On the new Accords, the windshield wipers have water sensors and are

designed to start doing their thing automatically as soon as they become

wet.

Clink on the link below:

http://www.albinoblacksheep.com/flash/honda.php

Messages In This Thread

NOT CHIP RELATED BUT EXTRAORDINARY
Wow That took some work
Re: NOT CHIP RELATED BUT EXTRAORDINARY
Rube Goldberg process...
You're right

Copyright 2022 David Spragg