From today's Las Vegas Advisor.

"The 'Free Paris' marquee at the Palms that's referenced in an earlier 'Today's News' item is part of a promotion for the casino's new Bistro Buffet. While 'Free Paris' dominates the billboard, the word 'Trip' appears below in very small print. Now, in today's Las Vegas Review-Journal, a similar add appears with the phone number 942-6840. When you call it, you get a recording of Palms owner George Maloof talking about a contest for a free trip to Paris, France for eating at the buffet. Good campaign."