I saw that on a poster board the other night when I was walking down the boardwalk. It was right inside the door of Resorts. I stopped in my tracks and stuck my head in to take a look.

I thought the exact same thing as you when I first saw it. While I didn't ask anyone about it, I concluded it was nothing more than an advertising gimick.

That was just my guess... and not based on anything other than a guess.

I'll let you know if I hear otherwise.

Scott