I would think since it has a plastic cork it's fine to be left standing on display--no need to set it on it's side as you would do with wine which has a standard cork. Ummm....not to be confused with the screw-top wine that Ralph buys, or the wine-In-A-Box that Jay Sands is so fond of.

I also recommend strict avoidance of shaking it vigorously while yelling yee-haww, St Louis Won !

PS--Very cool bottle !!!!