...only 9 listings in the 1963 phone book! It grew larger after that, but still less than one column in 1968-69!

In 1963, it says:
"Cline's Service Station Agent
Call operator for...........Schurz No. 2"

Jump forward to 1966-67 (our next book)...bingo!
"Cline's Y Agt
Call operator for...........Schurz No. 2"

Don, is there a phone number on the matchbook? There's a listing for Cline's Lounge & Cafe, 773-2210 in '68-'69. Probably not it?

In 71-72, it appears that the Schurz listings should be included with Reno, Sparks, Fernley, Pahrump and a dozen other towns. There's no listing for Cline's.