James has no wish to post on this board again following the name slurring that occurred last week. I spoke to him this morning and he told me the following if you really must know.

"If it matters, the new name needed 1 feedback as per ebay asking so we can do a "wigit" or something like that. It was the person setting up the site who called me late to let me know it was just one more stumbling block with ebay people. We have been in contact with several of them. My work on that part ended long ago.
I have a certain job. We have a publicist, an assistant, a web person and I think she has someone else helping. The collections owner really went all the way with marketing this."