Not knowing the values, I often list things at a low starting price. I know the snipers will drive it up to the fair price at the end. Also people that know, will find things and bid a fair sale price, but won't bid a "book" price.

Ever see auctions that start high and get no bids, while the same item started low, will get many bids, and go for more than the BIN price on a similar auction.

Start low and let the market determine the value is what I do. Some people think their prize Strike is worth much more than they bought it for, last month on eBay, and aren't willing to let the bidders set the final price.

I also figure, I'm selling it, (like the Ukulele I just sold for $200 and I thought I'd be happy if it hit $50) whatever someone will pay, is fine with me.

Next time I get the motivaed I'm listing a couple dozen old wooden fishing lures. They will all start at $10. Last batch I had one get bid up to $300. I ask myself, what are they worth, sitting in a box on the shelf?

The buyers know what's there, and it's not often that something gets missed on eBay, unless I have a really crappy picture and really poor description. So I make an effort to describe the item and have good clear pictures.

People who put up a picture of eight chips, poor scan, not much of a description and no useful identification, or even a note = which chip it is in the picture, aren't going to sell them.

DId I forget what I thought was going to be the first answer?

lower listing fees