The "W" in Chicago is OK!

I'm not so sure that that location in LV is going to be all that GREAT! "W" appeal is good but not nearly as broad as the Hard Rock which was a long time as a restaurant concept before it attempted a casino.

The PALMS phenomenom is fueled in no small part becasue the Maloofs are sports involved and have PAID plenty to get those folks to come there.

The "W" concept in and of itself doesn't seem that strong to me! IMHO!