One of his earlier auctions was cancelled, but he may have done that himself since he's changed the rules for this one. It's still a pyramid scheme (which eBay prohibits), but this way he gets more money. If he cancels those with low bids as he says he will, and his final bidder actually pays, he'll receive 1,120 pounds, pay out 150 and keep 970.

Sort of stacked the odds in the house's favor didn't he?

http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&rd=1&item=5579786843&ssPageName=STRK:MEWA:IT