Here is the article from The Daily Racing Form:

PALMS OFFERS SPECIAL SMARTY CHIPS

By DAVE TULEY

Smarty Jones, last year's ultra-popular winner of the Kentucky Derby, is gone but not forgotten. He has been retired to the breeding shed, but he'll be foremost in the minds of gamblers this weekend at the Palms Hotel-Casino.
The Palms is releasing a set of commemorative chips at 10 a.m. Thursday featuring last year's star. Available at the main casino cage and at the gaming tables, they will come in denominations of $2.50, $5, $25, and $100.

There are two versions of the purple $2.50 chips, one showing a close-up of Smarty Jones and the other with Stewart Elliott up. The two red $5 versions have either a head-on shot of Smarty Jones coming down the stretch or one of Smarty covered in roses in the winner's circle. The $25 chip is a close-up shot, and the black $100 chip is a shot from the rail with the Churchill stands in the background.

This is the fourth straight year the Palms has issued a horse racing chip during Derby Week, with Smarty following in the hoofsteps of Triple Crown winners Secretariat and Seattle Slew, and the popular 2003 Derby winner, Funny Cide.

"We try to honor a great horse or a fan favorite every year, and after Smarty Jones's accomplishments last year and how he captured the imagination of the country, we knew we wanted him," said Gene Trimble, the Palms's poker room manager, who also handles commemorative chips.

Trimble said that last summer he contacted Smarty's owners, Roy and Patricia Chapman, and their son Michael handled all of the negotiations.

"I called them about three months after the Derby and Michael was coming out to Vegas that next weekend anyway, so we invited him to stay at the Palms to discuss the chips," Trimble said. "It's the fastest we've sewn up one of these things."

Part of the reason things went so smoothly is that the Chapmans are donating all of their licensing fees to charity, Trimble said.

The Palms does a lot of commemorative chips each year, though most are of rock stars and other pop-culture icons. The only other athletes to be featured on Palms gaming chips have been race drivers that the Palms sponsors.

"All of our horse chips have gone fast, but the Slew chips went the fastest by far," Trimble said. "From all the calls and e-mails I've been getting about the Smarty Jones chips, and how excited people are about them, I'm sure he's going to stack up well with the others. Each year, we get a lot of feedback from people who see them and want their own.

"These chips with horse racing's stars are the most popular chips we've done . . . well, outside of the Playboy ones."

Okay, so horseflesh isn't No. 1, but it's close.

Also at the Palms, $10 coins with Smarty Jones's likeness will be awarded at random on specially marked Silver Strike slot machines. In addition, a series of Smarty Jones Preakness gaming chips - also in $2.50, $5, $25, and $100 denominations - will be released May 19, two days before this year's race from Pimlico.

Hard Rock has chips, too

The Hard Rock is hoping to have its own popular chip set by the time the Belmont rolls around.

Starting Friday, the Hard Rock will be giving out Derby Day 2005 chips (no face value) with a $500 wager on Saturday's big race. Race and sports book director Jamie Shea said only 200 such chips are being made.

"With such a limited run, you know they'll be collector's items," Shea said.

The value would obviously go up if there's a horse that can race into immortality with a sweep of the Triple Crown, so the Hard Rock will also have chips for the Preakness and Belmont, titled "Second Crown" and "Third Crown," which will be given out on those weekends with a race-day wager of $250.

Bettors - or, just as likely, collectors - can get the full set by betting $1,000 on the Derby, Shea said.