...you've never owned or run a business. While current casino chips can't be bought at wholesale or distributor discounts, basic business practices still apply, especially with the new issue service providers. It isn't just what one item might cost the NIS to obtain, the amount of capital ($) that the NIS is willing to tie up in inventory must be considered too.

I mark up the price on goods bought at distributor levels by 20% to my wholesale customers. I mark up retail prices at a minimum of 25% over wholesale. ...and my retail mark up is low in my business.

If you want chips at face, find a trading partner.