The front with the pic of the elk does look like an Elks Club chip, Pete. However, the reverse does not have the usual club number and B.P.O.E. on it, but instead has Stray Antlers McGill Nevada in a circle around a blank center.

These are seen much too frequently to be worth the $100 value in James' book. Even TCR values of J, K, L, O are high in my opinion. Around $40 a chip would seem about right, although diehard Crest and Seal collectors may pay more.