I'd kinda guess last night's TOC broadcast was sort of the kick off for this. Lots of Harrah's branding on the game and the advert for the Rio holding the Main Event next year. Loved the opportunity to hear so much of the table talk, something we only hear snatches of til now. Was surprised to see some online poker logos visible too, like Duke's UB tattoo! Being that online poker is predominately an offshore venture and runs afoul of interstate communications for gambling purposes, it had been avoided by broadcasters so far, even to the point where broadcasts were delayed so that all the nasty bits could be edited out. Hope ESPN and Harrah's can maintain the quality they showed last night!