IMO, The sign says Eddie's and it says Bar B Q, the chip says Eddie.
There is no record at TR King for the Lcrown Eddie chip. That normally means they were retail chips purchased at the store for cash. Possibly means they were made pre 1936 as Dennis tells me that is the 1st year he has any records for.
BTW heres a tidbit a lot of collectors don't know. The Lcrown was originally made at USPC in Cincinnati before TR King went into chip production.