Borland had a retail store in Las Vegas. He had an inventory of blank chips and would hot-stamp to order.

He would also take orders for inlaid-center chips for personal use. To promote these, he had a number of stock chips made up; some had his name on them, some had other gaming-related or humorous themes. These were available for sale at his store, The Gambler. He had a multi-page tabloid mailer that he sent out several times a year, much like Gamblers General Store does now.

The cute little address book below with metal covers was one of his advertising items. The address is an industrial area back behind Excalibur in case you are wondering. It was not easy to find [g].