further down regarding the Hard Rock chip values. They go for more because of the cross-collecting aspect. Plus this last design was GREAT and even impressed Chuck Smorse. So stick to your guns and don't pay more than $10 for the chip...who knows, after the rush calms down, prices will probably go a bit lower as has happened with most of their chips in the past. But ten bucks...I don't think so. And it doesn't happen with every Hard Rock issue...look at the Moby and Tom Petty chips. Would I join a "boycott" of purchasing / selling HRH chips with a pricing ceiling...no, nor do I believe it would be effective. I choose to collect the Hard Rock chips, even when I have to pay the premium pricies associated with collecting them. As has been noted numerous times on this board and throughout the hobby...collect what you enjoy collecting. My vice is collecting casino chips and my "drug" of choice are the Hard Rock chips. Steve B