Additionally to Chuck's comments, don't forget these chips are a marketing tool from a new property in Las Vegas. These JD chips are aimed primarily at the rodeo crowd in the hopes of branding Palms as a place that seeks rodeo fans as customers. Same with the music events and Playboy parties. And I'll bet this part of the selling of the Palms is working just fine! Think about the the warm fuzzy feeling we club members get from casinos that do us the honor of recognizing chippers.