Hey, Will...

I think you're seeing a cross-collectible here, with lots of interest from Sheryl Crow's fans, as well as Hard Rock collectors and us chip collectors. With the exception of the two new Osbourne dog chips (Minnie and Lola) and the Roth Set, this chip has been the highest priced $5 release from the HR.

Incidentally, the auction is at $36.50 as I write this. If it sells for that, it would be the lowest auction result for this chip in the last 5 1/2 months. The last 3 have gone for over 60 bucks.