...won 5 auctions. I can just imagine how he or she feels about a $10.50 charge to send and insure 5 common chips in a mailer with 55 cents postage and $1.60 of insurance.

No, there's no mistake that Mr. Panzica is in the POSTAGE business, because he's sure not making a dime with the chips (in the last week 29 chip auctions... 10 sold at face, and 2 over face for a net profit of $1.50).