American consumers are part of a retail society, and we all want to be told what something is worth. We love "retail value"-- and thus we love price guides. American business, however, thrives on the free market auction -- the stock market. That market knows that Qualcom stock may have been worth 600 at one time, but it's worth what it's worth today. Things are worth what people will pay you for them. That's it. If you want a better deal, get 3 competing dealers in a room, and let them bid. Otherwise, take what price makes you happy.