Location! Location! Location!
When you think of Boardwalk & Park Place you think High Rent District right?
I cannot understand why a business would consciously choose to downplay such a coveted and universally recognized address, especially when the parent corporation chose to capitalize on that recognition.
I guess the obvious answer is that the "Cowboy" theme clashed with the high class address.
The top and left items reference Park Place. The bottom and right items are currently in use and do not mention Park Place.
I guess I would never succeed on Madison Avenue.
Best Regards,
Murph