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The Chip Board Archive 07

Casino Magic to become Boomtown

Does this mean new GO chips, a New rack and maybe some more racing chips?

JUNE RACE AT TEXAS RENAMED AS BOOMTOWN 500

FORT WORTH, Texas, Tuesday, April 30, 2002 – The Indy Racing League

event on June 8 at Texas Motor Speedway has been renamed as the

Boomtown 500, reflecting a name change in the casino that sponsors the

event.

Casino Magic, located in Bossier City, La., will officially change its name to

Boomtown Casino & Hotel on July 1, 2002. The casino has sponsored the June

Indy Racing League event at Texas Motor Speedway since 2000.

“The Boomtown 500 has become one of the signature events of the Indy Racing

League,” said TMS General Manager Eddie Gossage. “As ‘America’s Original

Nighttime Indy Car Race,’ the event is a highlight. It has prospered under the

name Casino Magic 500 but will now boom as the Boomtown 500.”

Said Dale Darrough, Casino Magic vice president and general manager: “The

change in name is reflective of the changes we have made and are continuing

to make to our property. We are theming the new Boomtown in the style of old

Mexico, complete with building facades, authentic Tex-Mex furnishings and a

fresh, new approach to providing the best service possible to our guests.

“We want racing fans to know they will have a brand-new casino facility

awaiting their arrival. With our new restaurants, a fresh, new look inside the

casino and a staff of very friendly employees, we know the new Boomtown will

provide an exciting entertainment experience for all of our guests. Changing the

name of the June 8 IRL race to reflect the pending change of our property’s

name is a great way to get our message out.”

Although the name change to Boomtown occurs on July 1, 2002, the casino is

waiting until July 14, 2002, to throw a Grand-Reopening Extravaganza, featuring

outdoor name-act entertainment, food and more.

Pinnacle Entertainment, Inc. is the parent company of Boomtown Bossier City,

a dockside gaming facility in Bossier City, La. Including Boomtown Bossier

City, the company owns and operates seven casinos (four with hotels) in

Nevada, Mississippi, Louisiana, Indiana and Argentina under the Casino Magic

and Boomtown brands.

In addition, Pinnacle Entertainment receives lease income from two card club

casinos, both in the Los Angeles metropolitan area. The company also has

been selected to receive the 15th and final riverboat gaming license for a project

in Lake Charles, La., subject to compliance with conditions negotiated with the

Louisiana Gaming Control Board.

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