I figured it was reasonable to assume this would go for considerably more than face, and by listing it at $9.99 I saved some money on the eBay listing fee. By the way, it still amazes me how many people list their auctions at exactly $10. That's a 55-cent listing fee, and $9.99 on down is 30 cents. For those who do a lot of business on eBay, those quarters add up.