I know I'm going to regret making this post. I could present an argument about MR = MC, market equalibrium, and other economic facts. But I won't. Rather, I have one simple comment to make. IF EVERYONE CAN HAVE SOMETHING, NOBODY WILL WANT IT. An exaggeration to be sure. However, simply put, scarcity = desirability. Personally, I would rather see a chip sell out than languish in the Cage for years. Lithographs are limited, Montblanc pens are limited (certain models), Thai Buddhist pendants are limited, etc. This makes them desirable. Does anyone want what everyone else has? I don't think so. Visit any of the NYC auction houses. Why do people bid? Because they want to have something that everyone else doesn't have. If they could buy the same painting, statue, jewels, etc. on 5th Ave. they wouldn't be bothered. Scarcity = desirability.