He started a chip about 100 times what it cost.

See how crazy starting price tells anything.

I think if you start a chip like this at 9.95 you get a lot more bidders involved and the price will rise to what it is worth. Also it will save you a couple of bits with ebay fees.

Nothing like 10 bids on an item for a good endorsement to cause people to look at an item.

... and that's my 2 bits worth