Hello Don, At first we had the list of bidders displayed on the item page, but several people expressed how that gave their "bidding strategy" away...so we changed it to where the bidders list comes up at the end of the auction.
We are always open to suggestions, and will try our best to accomodate them.
This particular chip closed at ebay for about the same amount...I'm not sure I would go $100 for it, but that's how auctions work...whoever wants it the most...bids the most..and wins it!
Best Regards,
Dan Mills
JackpotAuctions.com