Strictly as a personal opinion, I happen to like the new Four Queens rack of chips but agree with you regarding the Suncoast rack. My taste runs toward a chip that is not "busy" looking such as is most of the Fiesta's (sorry Gene), Tropicana's etc, where the designer is trying to cram too many colors and objects into a small space. The Hustler, Bellagio and the Suncoast, however, went to the opposite extreme.

I don't think the new chip from the Bicycle Club or Commerce Casino (shown below) will fair too well in the COTY contest this year either.