This auction has a $1 Binions Horseshoe chip (Horse mold). The chip has a minimum opening bid of $9.99 (with $3.90 shipping !!!!). The seller states:

"This is a new or almost new condition Benny Binions, Horseshoe Club gaming chip, check your guide books this chip books for a lot more than the $9.99 minimum on this item. See Pic!"

I just checked the Offical guide. The chip is valued at */$1/$3.

Now if you are new to chipping and don't have this guide, ..... well, I guess you can figure what I'm getting at. I think it's worse when he/she says to ceck your guide. To me it's a way of saying "you can trust me". Oh well, same old crap.